Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line.
According to Gallup, nearly half of U.S. workers—43 percent—spend at least some time working remotely; at Fletcher Group, that number is 100 percent.
If you want the best relationship with your Marketing or PR agency and the best return for your money, look for a lifestyle business.
The Canadian Prepaid Providers Organization (CPPO), the leading voice of the prepaid industry in Canada, hosted a one-day symposium in May to discuss the changing nature of the Canadian prepaid market.
We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.
When you create content, are you writing for your target audience, or for search engines? The answer should be both, but what if it’s neither?
To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk.
Fintech is democratizing financial services and helping underserved populations. Access this infographic to learn how your company can stand out in a crowded market.
If you have great content that’s not getting the attention it deserves, think about how multimedia elements can draw attention to your topic.
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