Public relations and earned media software company Cision released its annual State of the Media Report, investigating a challenging year for journalists.
At the Fletcher Group, we pride ourselves on tying the results of our PR and marketing programs to our clients’ business objectives.
Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Ever-expanding digital platforms, 24-hour news cycles and citizen journalism are the norm for media today. This means, despite the best laid plans, there are more ways for your business to find itself in the middle of a reputation scare than ever before.
Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line.
We pride ourselves on connecting our PR and marketing programs to our clients’ business goals. Media relations is no exception.
If you want the best relationship with your Marketing or PR agency and the best return for your money, look for a lifestyle business.
Each year, we are honored to work with our client Donor Alliance to raise awareness for organ, eye and tissue donation during April, National Donate Life Month.
We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.
The U.S. market provides a myriad of opportunities for Canadian technology companies to grow and reach new customers, but its size and stature can also make it hard to navigate.
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