To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk.

Think like a journalist

May 16, 2016 No Comments

I regularly counsel clients on media relations – how best to build relationships with media, secure valuable media coverage and make it onto reporters’ coveted lists of expert sources.

Are you using photos in your storytelling?

February 22, 2016 No Comments

If you have great content that’s not getting the attention it deserves, think about how multimedia elements can draw attention to your topic.

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