Strategic social and influencers deliver web conversions

and valuable third-party validation

We create a social media infrastructure optimized for growth. Through compelling and highly visual organic content we facilitate steady growth and conversion on corporate and consumer social channels. Social media influencers help lay a groundswell of positive online content, clicks and impactful third-party validation that can be leveraged for ongoing engagement with your brand. Finally, we employ strategic paid advertising to increase conversions and visibility with key audiences.

Content Amplification

We repackage thought leadership content for social media to improve the quality, reach and engagement with your brand. This content is easily sharable by employees and sales teams and serves as a top website referral source.

B2B Influencer Engagement

B2B brands that build mutually beneficial relationships with the most influential “business influencers” online earn unmatched third-party credibility and referral traffic. Optimizing influencer engagement through social media is a highly credible way to build brand awareness, trust, engagement and advocacy.

Paid Search and Social Advertising

Strategic paid search and social advertising are targeted ways to reach specific audiences, attract new buyers and raise brand visibility. And it’s an inexpensive way to uncover buyers you may not be aware of.

Case Studies

Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.

We're thrilled to announce The Fletcher Group has won PR Daily’s PR for Lead Generation Award, 2020

The Fletcher Group is growing! We're looking for PR and marketing pros to join our team. Want to learn more? Read our post for job description and experience requirements, then send us your resume at info@fletchergroup.com.

Introduced faster payments solutions to new target audiences

MetaBank wanted to transform its brand from a community bank and traditional prepaid card issuer into an enabler of faster payments solutions for innovative businesses and fintech brands.

Repositioned a legacy player for the fintech revolution

Galileo Financial Technologies, an established payments technology company partnered with us to reintroduce itself to prospects and accelerate its leads from the fintech sector.

Blog

We’re Speaking at Money20/20

Join us October 22-25 for Money20/20 USA in Las Vegas! This year, we will be meeting with clients, partners and friends and leading a panel discussion with some of the industry's top women CMOs.

From Insights to Influence: How Market Research Drives PR and Content Marketing Success

Today, companies are using branded research to fuel real PR and content marketing success. We've created a playbook based on extensive experience to help you navigate the complex world of market research so you can conduct the study that meets your objectives and stays on budget.

Available Now: The Fletcher Group’s Sponsored Content Playbook

Sponsored content is an increasingly popular form of inbound marketing used to reach target audiences. We've collected best practices from decades of experience to craft a comprehensive Sponsored Content Playbook. Let us show you how to make the most of these pay-to-play partnerships.

Social and Influencers