The majority of B2B businesses struggle to generate the marketing qualified leads that are crucial for sales growth. We’ve been aiding B2B clients in this arena for decades and we’ve compiled 5 must-dos for B2B marketing success.
Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Muck Rack’s 2022 State of Journalism Report is out. We’ve identified 5 key trends which will shape how PR Pros and Journalists collaborate (that’s right: collaborate!) to publish high quality news and content this year and beyond.
in 2005, The Fletcher Group built a virtual team that put a focus on people and talent versus geographic location and traditional schedules. Here’s what we’ve learned from 15 years of experience in a virtual office where talented, ambitious people come together and own their work experience.
Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.
PR and sales can no longer operate separately. PR must drive sales growth in today’s 24/7 news cycle. Here’s how to embrace this connection.
How does your brand stand out in the inbox, when the average work address gets 121 emails per day? Check out our proven framework to drive measurable, repeatable results.
payment and fintech shows are beginning the transition back to in-person or hybrid formats, so we asked two experts about the digital transformation of industry events and what their role may be going forward.
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here’s how we did it.
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